Archive for April, 2008:

PPC Time Management

One of the things you’ll find out very quickly when you start getting heavily involved in PPC Marketing is that time is the thing that is in the shortest supply.
There are only 24 hours in a day and some of those 24 hours are spent sleeping. As your PPC business grows it almost becomes a [...]

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Learn PPC Marketing

Lots of budding pay per click marketers struggle with even the most basic tasks and a very high percentage of them walk away frustrated after a few months, usually having lost money… sometimes very large amounts of money, without ever really learning PPC marketing.
This is the result of having tried to learn PPC marketing on [...]

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The New Yahoo! Quality Score

Well, if you’re running any ad campaigns on Yahoo! Search Marketing, you must know by now that Yahoo! has implemented a new Quality Score system that sets your minimum bids based on keyword and ad relevancy.
This doesn’t appear to be aimed so much at the quality of the landing page, but more toward making sure [...]

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