Entries in the ‘PPC Networks’ Category:

Google’s Bridge Page Policy – Don’t Ask, Don’t tell

Google has had a policy in place against so-called affiliate bridge pages for quite a while. Basically, their policy states that you can’t have a page that is there for the sole purpose of taking people from a PPC ad to someone else’s product.
Let me clarify for you. If you are an affiliate for company [...]

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The New Yahoo! Quality Score

Well, if you’re running any ad campaigns on Yahoo! Search Marketing, you must know by now that Yahoo! has implemented a new Quality Score system that sets your minimum bids based on keyword and ad relevancy.
This doesn’t appear to be aimed so much at the quality of the landing page, but more toward making sure [...]

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