Content is Still King!
filed in PPC SEO on
Feed the bots!
They’re hungry and want one thing… Relevant Content.
The bots decide whether you play the game or sit it out. The bots decide how much money you spend and how much you make. So, feed them
Who are the bots? They are the search engine spiders for Google, Yahoo and MSN and their respective PPC search engines. They scan your PPC campaigns and your landing pages, looking for relevant content, and then they decide how much you pay per click or whether or not you even get to play.
So why is it that so many people try to dance their way around these bots, trying to fool them with phony content, or no content at all?
If the bots want food, give them what they want. It’ll save you a lot of frustration and will let you sleep better at night, so you don’t have to wake up in the morning and run to your computer to see if you got slapped overnight or not.
So now you’re probably saying “ya, but creating content and a whole web site is a lot of work!”. You’re right. It is a lot of work, but it pays huge dividends in the long run. And if you don’t have the time to write articles or build a complete site, hire someone. You should have no trouble at all getting someone to handle these tasks for you for less than $300. It will be money well-spent and will pay for itself in a very short time, as you use that site to make money.
Did I mention that the bots are hungry? Feed them
Now go make some money.
Be blessed,
Curt

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