I am more and more convinced that Google has no clue what they are doing when it comes to their PPC operations. They are digging their grave and I will be glad to hand them a shovel to do it with.

Because of some tracking problems with one of my PPC campaigns, I paused the campaign on Google for less than 12 hours.

Before pausing this campaign, it had been generating several hundred clicks per day and some adgroups had CTR of up to 12%, with none of them dropping below 1.5%.

Quality scores for all of my keywords were either Good or Great.

After having the campaign paused for several hours, I logged back into Google and turned it back on. No big deal, right?

Wrong. Checking my stats a few minutes ago I noticed that I had ZERO leads from this particular campaign. I knew right away something was wrong, so I went to Google and logged in only to find every single keyword slapped with $10 minimum bids.

What the heck is this? What kind of stupid reasons can they come up with for doing this?

This was not a bridge page or a so-called thin affiliate site. This was a professionally-designed review-style site. It had product comparisons, extra info about the niche, privacy policy, about us, contact us, etc. It had everything Google usually wants. But nothing is good enough for Google anymore, except huge corporate-style sites that are there for no other reason than to create a presence and give people information.

Don’t bother trying to sell anything on Google. You will eventually lose and be out of the game.

Google is clueless.

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