PPC used to be a stand alone proposition. You pay for clicks… you get traffic. You build a short, to-the-point landing page with just enough content to get people to buy or sign up, and then pay to get traffic to it and then you make money. Period.

Times have changed, though, as is evidenced by the constant numerous Google slaps, forcing people to scramble to keep their businesses going.

What most people have left out of the equation is that PPC is not the only way to go. I believe it is still the fastest way to make money, and probably the best way to make big money, but SEO shouldn’t be ignored, at all.

SEO traffic is free. Whats not to like about that? Ya.. it requires some learning and dedication, but there are lots of ways to make it easier and faster.

I have learned a lot about these ways in the past several months. First I started out trying to learn a bunch of different methods and different tools. You know.. site submission software, niche research software, article spinning software, and the list goes on.

Way back in August of 2008 I tried a new tool and said ti could do all of those things and get high SE rankings for niche keywords. They gave me a free 30 day trial to test it out.

I signed up for the free trial and downloaded this “cool new software”. Then I installed the cool new software. Then I opened the cool new software. And I sat there and stared at it.

I had no clue what to do with this thing. I mean it. I had no clue. I had a complete lack of understanding as to how to make this new thing work. It intimidated the heck out of me!

Now I’m no computer dummy. In my former business life I built and repaired PCs for a living. I know my way around software too. There usually isn’t much I can’t figure out when it comes to new programs. But this one had me scared of it!

It was so scary, in fact, that I only had it for less than two months, and then I canceled my subscription. Done… enough of the scary software!

Fast forward a few months to late 2008 -  early 2009.

I couldn’t get that cool new oh-so-scary software out of my head. It was almost like it was haunting me! No lie. It wouldn’t go away.

I guess that was because I recognized the potential it had. I saw past the intimidating awesomeness of it and saw that it was capable of doing.

So I did it… I went back to the website and signed up for it again. But this time I was determined I was going to master this thing!

So I set out on a journey to learn how to use this incredible tool to its fullest potential.

Once I started diving in, and learning what this thing could do, I was blown away by it.

Here’s an example: I created a new Hub Page for a specific keyword that this tool had helped me to find, and then I used this tool to submit this Hub Page to the Social Bookmarking sites. Less than two hours later I was sitting on Page 1 of Google for this keyword phrase. Uh huh! Page one :)

And the best part? Over two months later I am still on page 1 and that keyword phrase is still making me money :)

Stay tuned to learn more about this tool that was once so intimidating and now so valuable to me!

Now, go and make some money!

Be blessed,

Curt

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