Way too many marketers spend way too much time focusing on Google’s search network. The results? A ton of money spent. Some people make a profit… some don’t.
Why? Because Google search is saturated… too competitive. This doesn’t mean you can’t make money on Google search, so don’t take what I’m saying the wrong way. I still make money on Google search, but it’s not like it was a couple of years ago… not even close.
The search volume is still there, but there are so many restrictions and way too many competitors in most niches. And a good many of those competing advertisers get away with all the stuff Google tells you you can’t do. I don’t know how many times I have searched for some of my keywords and found blatant violations of Google’s terms of service, yet Google seems to turn a blind eye to them.
So what’s my solution? The content network.
Google’s Content Network is the single largest syndicated network of advertising sites in the entire world… bar none. Google’s Content Network is comprised of millions and millions of sites where Adsense ads are displayed, showing ads that are relevant to the content on the sites.
This means you can put your ad in front of the people who are actively interested in the niche that the site is about. They’re not searching… they’re reading. They’re looking for information and if you put your ad in their face, and write it correctly, you have a very targeted visitor. Pretty straight forward…
The trick is to get their attention as they’re reading. This requires writing ads differently than you would for the search network. Write ads that grab them by the eyeballs and force them to click, sending them to your landing page.
Matt Harward is a marketer that I met in Toronto a couple of years back. He’s an extremely intelligent guy who thinks outside the box. He’s developed several incredible tools over the years. Some of these tools he has sold, while others he has given away, absolutely free of charge. The tools that he gives away are every bit as good as the ones he sells, but Matt is a generous guy who has made a great living on the internet, so he believes in giving back to the community that has helped him become wealthy.
Two days ago I downloaded Matt’s latest free tool. It’s an automated image ad builder for Google’s content network. I’ve played with it off ad on since it was in initial beta stages a coupe of months ago. It’s a cool piece of software that can create hundreds of image ads in less than 15 seconds!
Matt is currently giving it away as a way of celebrating his upcoming 40th birthday. Stop by and grab your own free copy of it before his birthday passes by and it goes away!
www.IMWarfare.com
Keep your head up and never give up!
Curt
