It wasn’t too long ago that there was a distinct line between building sites for PPC and building sites for SEO.

PPC sites were thin… just enough content to get by, with little or no added value for the end user. The focus was purely on conversions… nothing more and nothing less. PPC sites would typically be a single page of content.

This is no longer the case… the lines are blurring quickly. SEO sites were always content-rich, with pages and pages of valuable articles and information for the users to plow through in their quest for information and knowledge.

Nowadays, with Google forcing the “good user experience” down the throats of PPC marketers, people are being forced to build richer sites with lots of content. I won’t tackle the subject of why this is being done, or what my real opinion of how Google is handling it is, but let’s just say that it is what it is, and SEO tactics slowly coming into play in the PPC arena. Ignore this fact at your own peril. It will cost you to do so.

Over the coming weeks I’ll discuss some of the tactics I have been employing to make Google happy. You’d be surprised at what will work. Most of these tactics cost little or no money. There are a few special tools that make it a heck of a lot easier, but none of them will break the bank to buy.

Check back again soon for some updates on the PPC – SEO connection.

Now, go make some money!

Be blessed,

Curt

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