If you don’t, you should.  And here’s why.

Web 2.0 is loved by Google. Google sees Web 2.0 sites as being genuine user-generated content. Therefore, Google gives it  alot of authority. Many Web 2.0 platforms have very high page ranks (5 and higher).

These sites have millions of users who publish their own content, creating a monster network of fresh content that the search engine spiders devour every day, adding thousands and thousands of new pages to the web each hour of the day.

So here’s the deal, without wasting a lot of time on fluff or filler here.

Web 2.0, when implemented properly, will increase your quality scores on your Google PPC campaigns. I know this for a fact. I;m not just reiterating some other guru’s stuff here.

When setting up a PPC campaign on Google, take the time to create 4 or 5 Web 2.0 pages (Wordpress, Hubpages, Squidoo, etc.). Place some good, solid content on these 5 sites. Don’t try to sell anything… just give good content. Do this for a few days, and then on the 4th or 5th day, make some new posts and place a link back to your PPC landing page, using good anchor text for the link.

Watch your Google QS go through the roof… and smile all the way to the bank.

Now go make some money!

It used to be that when you used the Google keyword tools, the results would never show you actual search volume, but a bar graph, instead, showing relative search volume.

Now, instead of a plain bar graph, you get to see actual search volume numbers.

This is a HUGE breakthrough, in my opinion, because you no longer have to guess about search volume for a given keyword.

Let me explain. Because the old bar graphs showed their height based on relative volume, a tall bar graph might look exciting, but didn’t necessarily mean that there was, in fact, high search volume for that keyword or phrase.

Now, with actual search volume numbers right in front of you, it isn’t hard to see if the numbers are what you’re looking for or not.

Thanks, Google, for finally making a change that is definitely in the marketer’s favor.