They should stick to what they are good at.

What they are not good at is understanding internet marketing and internet commerce.

Despite the fact that they have some of the most up-to-date technology and programming, they lack severely in the department of knowing what they are doing when it comes to internet commerce and the searches that are related to it.

Here’s why I say this.

Attempting to market anything on Google is a nightmare. Because they don’t understand how people search when they are shopping online, Google forces all internet marketers to jump through these next-to-impossible hoops, in an effort to create a “good user experience”. Their vague definition of a good user experience is “giving the user more information than they initially wanted”, so that the user would have gained some kind of insight or benefit from visiting your site even if you weren’t selling anything.

This is great for people who are just information-hunting. The casual surfer looks for this stuff. The buying surfer doesn’t. The buying surfer knows what they want and doesn’t want to have to wade through pages of extraneous crap to find it. Give them too much info and they’re gone in a matter of seconds. Give them a direct route to what they’re looking for and they’re more than happy to buy.

Google has confused these two types of traffic and has tried to force them all into one funnel, mercilessly beating marketers to death in an effort to get them to conform. Their insistence that every single website have pages and pages of content is overkill and is part of the reason that Google stock has dropped from a high of almost $800 per share down to half o that. Google’s PPC advertising income has dropped and their share holders know it.

Google is in trouble and they know it. So now they’re scrambling to try to fix it, and you and I (the marketers) are taking the heat for their lack of education in the e-commerce world.

Get a clue, Google, and stop cutting your own throat.

This is the result of having tried to learn PPC marketing on their own, with no teaching or mentoring.

The internet actually has everything you need to learn pay per click marketing and it can all be found absolutely free. The problem, though, is the time that would be involved to find it all and compile all that knowledge into something meaningful and usable.

A little over a year ago, I found someone who had taken his years of PPC marketing experiences and stuffed it all into a home-study course for people who want to learn PPC marketing on their own.
The author of this course, Gauher Chaudhry, is a successful marketer, who makes 6 figures per month, every month. He is not full of hype or loud-mouthed about his accomplishments. In fact, he is quite the opposite.

Gauher took what he knows and assembled it into a meaningful, easy-to-understand course that can be used and learned at the pace of the student, in the privacy of your own home, and when it is convenient for you.

The course is not cheap ($797), but it packs a wallop with the info it contains and will have you well on your way to a better understanding of the PPC landscape. I bought the course last March and it paid for itself in less than 60 days. The foundation that I established using Pay Per Click Formula launched my career in PPC Marketing and allowed me to sell my full-time computer repair business and do PPC Marketing full time.

As with anything, this course will not make the money for you. You have to put effort into it too. But Pay Per Click Formula will give you the knowledge you need to make money on the internet as long as you apply yourself.

Check it out at PayPerClickFormula.net

The things I learned in this course changed my life and it can change yours too.

Be blessed,

Curt