Let’s turn the tables for a minute now. Let’s say someone else is doing market research and keyword research, and they click YOUR ad? Hmm.. seems like a little bigger deal now, doesn’t it?? That random click just cost you money, just like it cost the other marketer money when you clicked on their ad!

What to do??

First of all, when doing research, NEVER click on the ads of another marketer. You wouldn’t like it if they did it to you, so don’t do it to them. What goes around, comes around… right?

Just as importantly, let me tell you how to do research without even racking up impressions on your ads… or anyone else’s ads.

Instead of going to Google.com to do market research or ad testing, go here: Adwords WW

Using this tool will allow you to search and do research, without causing anyone to accrue impressions on their keywords and ads, thereby not hurting anyone’s CTR. This is an awesome way to check to see where your own ads are showing for any given keyword too, again without racking up impressions and hurting your CTR.

Remember… as with anything else, even in the marketing world, what you give is what you get.

Now, go make some money!

Be blessed,

Curt