Entries Tagged ‘PPC marketing’:

The Web 2.0 PPC Connection

Let me ask you a question. Do you incorporate Web 2.0 sites into your PPC campaigns?
If you don’t, you should.  And here’s why.
Web 2.0 is loved by Google. Google sees Web 2.0 sites as being genuine user-generated content. Therefore, Google gives it  alot of authority. Many Web 2.0 platforms have very high page ranks (5 [...]

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Google Has No Clue

I am more and more convinced that Google has no clue what they are doing when it comes to their PPC operations. They are digging their grave and I will be glad to hand them a shovel to do it with.
Because of some tracking problems with one of my PPC campaigns, I paused the campaign [...]

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Google’s Bridge Page Policy – Don’t Ask, Don’t tell

Google has had a policy in place against so-called affiliate bridge pages for quite a while. Basically, their policy states that you can’t have a page that is there for the sole purpose of taking people from a PPC ad to someone else’s product.
Let me clarify for you. If you are an affiliate for company [...]

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