filed in Affiliate Marketing, Internet Marketing, PPC SEO on
PPC used to be a stand alone proposition. You pay for clicks… you get traffic. You build a short, to-the-point landing page with just enough content to get people to buy or sign up, and then pay to get traffic to it and then you make money. Period.
Times have changed, though, as is evidenced by [...]
filed in PPC SEO on
It wasn’t too long ago that there was a distinct line between building sites for PPC and building sites for SEO.
PPC sites were thin… just enough content to get by, with little or no added value for the end user. The focus was purely on conversions… nothing more and nothing less. PPC sites would typically [...]
filed in Affiliate Marketing, PPC Networks on
Google has set a goal to make themselves the official organizer of the world’s information. This they seem to be good at. They are efficient at organizing and cataloging huge amounts of data.
They should stick to what they are good at.
What they are not good at is understanding internet marketing and internet commerce.
Despite the fact [...]
