Shame on you!

You’re missing out on some very valuable information! Your web server logs can help you find missing pieces to the traffic puzzle.

Did you know that your web server logs will show you exactly how people get to your web site?? That’s right. They’ll show you the exact search terms that people used to find your site… and some of those search terms are probably costing you money that you shouldn’t be spending.

Go ahead. Log in to your web server and view the logs. Look through the list of search terms that are shown and shake your head in wonder. Then, when you’re done shaking your head, start doing some copying and pasting.

Copy those words that have nothing to do with your site’s content and use them as negative keywords.

Then scan through the list and see if you can use the remaining searches to come up with new keywords to add to your PPC campaigns.

Go ahead. I dare you to check your web server logs!

Now, go and make some money!

Be blessed,

Curt