The Magic of the CPA Payout Increase
filed in Affiliate Marketing, Affiliate Networks on
Let me ask you something. When is the last time you asked your Affiliate Manager for a payout increase on a CPA offer that you’re running. Especially an offer that you’ve been running for a while, with good results and good volume.
First of all, some of the networks should be ashamed of themselves for even making you have to ask, and then some of those same networks should be even more ashamed for giving you your increase in little tiny pieces, like $.10 at a time, while they skim more profit from you than they deserve, and then make you ask for another increase over and over again. This is just plain stupidity and greed.
Anyway, let’s get back on track here. Let’s take a look at a hypothetical example of what a payout increase (a “bump”) can do for your bottom line.
Let’s use a good set of numbers so you can see how this really adds up over time. We’ll use a Free Trial offer that pays out $15 as our example.
So let’s say that you’re generating an average of 30 leads per day on this $15 offer. This makes your gross revenue $450 per day. OK, so now let’s say that your clicks are costing you $225 per day, for a 50% gross margin. You’re making a dollar profit for every dollar you spend.
OK… not looking too bad are we?
So now let’s say that you’re running this offer for a few months and have built a good, solid foundation, creating that average of 30 leads per day. Now it’s time to ask for an increase.
Let’s just say that your affiliate manager goes to bat for you (which a GOOD affiliate manager should do) and he/she gets you a good increase of $5 per lead! Wow.. good increase!
OK.. now let’s do some math and see how this all adds up over the course of a year. Now, remember, this additional income isn’t going to cost you any extra money to make, so it’s 100% pure profit.
Now you’re getting $20 per lead, and at 30 leads per day, thats an extra $150 per day of pure profit!! Wow
So let’s take it a step further. Let’s see what that adds up to in a year. You ready for this? $150 per day, multiplied by 365 days equals how much?? $54,750.
Now how’s that for a pay raise?
Is it sinking in now? Can you see the power of the CPA pay increase? I hope so.
So now that you can see this in black and white, you have no reason not to ask for a CPA pay increase. In fact, you’re hurting yourself if you don’t ask for one, especially if you have been working hard and making money for the CPA network and the advertiser. They owe it to you… period.
Ask your affiliate manager for an increase, take your traffic elsewhere or ask for a new manager. Remember, your affiliate manager is supposed to be working for you, not over you.
Build a good relationship with your affiliate manager and you should have no problems with getting increases. Be sure, also, to scan several network and check their payouts, because many of the offers are available on several networks, and the payouts can vary as much as $10 from one network to another! Unbelievable, isn’t it??
Believe it or not, this short little piece of info can increase your annual pay by tens of thousands of dollars in a year’s time.
By the way, if you want to know which networks pay the most, based on my own personal experiences, here they are:
CPA Empire – Affiliate Manager Doug Davis
Clickbooth – Affiliate Manager Harald Anderson
Incentaclick (CX Digital) – Affiliate Manager Waseem Khan
Now, go and make some money.
Be blessed,
Curt

June 23rd, 2008 on 11:37 pm
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
June 24th, 2010 on 9:20 pm
I have been to your port before. The more I read, the more I keep coming back!